National Parks Partnerships LLP is a limited liability partnership set up by the UK’s 15 National Parks in order to create successful partnerships between the UK Parks and businesses. National Parks Partnerships LLP is overseen by a Management Board whose members include independent business leaders and commercially experienced Park representatives.

Board Members:


Tim Barclay

CEO, Apello UK

Tim Barclay

Tim is CEO at Apello UK which helps patients and the ageing population have more independence and peace of mind through Appello's leading technology services.  Previously as COO for Global Government and Health at BT, Tim was accountable for the business operations for this c£1.5bn market unit and had responsibility for winning >£1bn of new contract value, including delivering the expected profitability and service levels. He was also accountable for the unit’s transformation strategy as well as improving the relationships and effectiveness of the supply chain
Before that Tim spent 6 years as Managing Director of Sales & Customer Engagement for Openreach, where he was responsible for the £5billion of revenue generated from installing and maintaining the fibres and connections which link tens of millions of homes and businesses in Britain.   Previously Tim has helped drive growth and customer satisfaction in a career that spans 30 years, through very different economic cycles, giving him very extensive experience of leading teams in changing times for companies both large and small..


Catherine Hawkins

Cat Hawkins

Founder, Think!Sponsorship

Catherine is a commercial specialist with over 15 years experience in the sales and sponsorship sector. She launched Think!Sponsorship in October 2002. Catherine specialises in working with sponsorship-seekers to identify assets and opportunities within organisations with the goal of converting these into revenue-generating & sustainable commercial programmes. Under Catherine’s guidance, Think!Sponsorship has developed & created a number of tools for the sponsorship industry including the largest one-day sponsorship conference in the UK, industry-acclaimed research tool Find!Sponsorship, the Talk!Sponsorship networking series and the Sell!Your Sponsorship workshop series.

Catherine is a keen walker, a devoted – and long-suffering - Ipswich Town FC fan and also enjoys cooking, music and art. She is married and lives in Stratford, London.


John Kennedy

John Kennedy

CEO, Adlens

ohn is CEO at Adlens, the company leading the development and sale of adjustable focus glasses using new technology to transform the vision of all of those who wear glasses. John started his career in the food industry, initially with Quorn and then was one of the team that grew Green & Black’s chocolate into a global brand. More recently he has been the UK MD of an online retailer, Wayfair, and then the COO of MOO, a multinational online print and design company. He has a Manufacturing Degree from Cambridge University and an MBA from INSEAD. He’s had a love affair with the bicycle, thankfully shared by his wife, so they spent a year on a tandem heading to Australia. They currently live in Oxfordshire, though spend as much time as they can on the North York Moors.


Kristine Olson-Chapman

Kristine Olson-Chapman

General Manager of TalkTalk Business

Kristine is an accomplished senior executive with 8 years’ extensive experience operating internationally at board level, with significant P&L responsibility across a wide range of business disciplines, geographies and industries—including Telecommunications, Financial Services, and Fast Moving Consumer Goods. She is a customer centric general manager with particular emphasis in marketing, product management and sales.
Kristine is currently the General Manager at TalkTalk Business where she has held various senior positions over the last 6 years. Prior to joining TalkTalk Kristine spent ten years at American Express—both in the US and in the UK—and Kristine began her career at Unilever in brand and product management holding both US and global roles. She holds an M.B.A. from New York University.
In her spare time, Kristine enjoys photography, travelling and walking with her husband.


Julian Atkins

Julian Atkins

Director of Countryside and Land Management, Brecon Beacons NPA

Julian joined the Brecon Beacons National Park Authority in 2009 as Director of Countryside and Land Management and has responsibility for the Authority’s property portfolio, commercial and visitor services operations, recreation and conservation functions, community development/sustainable tourism activity, and an education service. He spent 16 years in Canada and holds an MA in Community & Regional Planning from the University of British Columbia, but returned to the UK in 1990 to pursue a career in countryside, recreation and built heritage management. Julian currently represents Fforest Fawr Geopark in the European Geoparks Network and is Vice-Chair of the UK Global Geoparks Forum. He also sits on the South Wales and Severn Waterways Partnership of the Canal and River Trust. Prior to joining the National Park Authority, Julian was Environment and Conservation Manager with the City & County of Swansea and participated as a Change Leader in the Council-wide e-government transformation programme in 2005/6.


Steve Curl (Chair)

Steve Curl on a mountain summit

Private Equity Chairman

Steve lives in the Lake District National Park. He was appointed as a Member of the Park Authority in 2015 following a period advising them on a range of commercial matters.

Following early years in the energy sector, he has more than 25 years experience as an executive in international technology companies. Since 2006 he has been chairman of a portfolio of UK private equity backed businesses. These have included an oil and gas exploration company, a data analytics consultancy and a number of engineering and software companies.

He is Deputy Chair of the Board of Directors and Chair of Finance at the University of Cumbria. Steve enjoys adventure in high places and looks forward to helping the UK National Parks build partnerships in a challenging business environment.


Sir Peter Dixon

Peter Dixon

Vice Chair, Broads Authority

Peter is vice-chair of the Broads Authority and was chairman of the Housing Corporation until 2008 and of University College London Hospitals NHS Foundation Trust until 2009. In recent years he has chaired three challenged hospital trusts while they grappled with financial and service issues. He currently chairs Diabetes UK, Imperial College Health Partners and the Anglia Ruskin Health Partnership. His previous career included running a variety of manufacturing businesses as well as experience in banking and corporate finance. He also works as a non-executive director in the private sector and does occasional advisory work in various parts of the health service as well as being a trustee of health and housing related charities. Earlier in his career he was a member of a local authority and chaired its planning committee. His knighthood was for services to housing


Mark Holroyd

Mark Holroyd

Head of Discover England’s National Parks Programme, Peak District NPA

Mark leads the delivery of the Discover England’s National Parks programme, a £1.4million project to develop the experiential tourism offer across England’s National Parks to meet the needs of new international visitors and grow our international brand. Prior to this Mark was the Transport, Access and Sustainable Tourism Manager for the New Forest National Park Authority where he led the delivery of multimillion pound programmes to transform the way visitors and residents travel to and around the National Park by sustainable transport.

Originally from south Cumbria, Mark’ career started as a Tourism Officer in the Western Lake District developing community based tourism projects and working with small rural businesses. Mark has a degree in geography from Newcastle University, a postgraduate certificate in Destination Management and is two thirds of the way through an MBA with the Open University.


Development Director

Naomi Conway

Naomi Conway

Prior to working for the National Parks Partnership, Naomi was Head of Development at the National Portrait Gallery, managing the Corporate, Trusts and Membership functions. A sponsorship specialist, she created and managed partnerships with companies as varied as Burberry, Deloitte, BT, Bank of America and Gap. Naomi took a secondment in 2008/9 to be Development Director for Children & the Arts, one of the Prince of Wales's charities. In her spare time Naomi is a Trustee of the Jane Austen House Museum and enjoys London culture as well as spending time walking and camping in the UK.